Edible Art: Lolli-Pop

I'm not a fan of labels, but I do love the concept behind this new photo book, Lolli-Pop, by Italian photographer Massimo Gammacurta in which he takes iconic symbols from companies like Nike, Channel, Izod, and MTV and turns them into lollipops. The project actually began as a limited-edition art experiment by Gammacurta and became so popular that he was able to develop into an entire book filled with his colorful edible logos. I love stories like that and I love the way that the suckers poke a little fun at corporations that most of the time take themselves much too seriously.

For more images from the book, you can visit Gammacurta's Web site, right here. You can also order Lolli-Pop via the publisher by clicking here.